The issue in this pucture is that people will do too much for fashion. The think it is cool to do silly things such as getting a nike sign carved in his/her face. Doing such a thing is not worth it. In this picture their is one human. This person has a nike check engraved in his face. This picture exaggerates fashion by actually carving a nike sign into his face. A nike sign symbols a brand in fashion. Three things i might infer from the picture is stupididity, foolishness, or maybe someone being a follower. Basically the messege in this picture is people go above and beyond to be in the "IN" crowd and be down. Fashion producers may feel like they are doing something right if someone would go ahead and actually get the nike symbol in their face. Some people may be against it because it is foolish. Buut some people may think its supporting the brand. This picture can be pursuasive to others, once they see it they may feel like they have to go do it also.